Quality has been and always will be key for us at ExpandBrand. We take Research and Development seriously – merging the elements of value, ease of use, durability and aesthetics into the high quality products 87 of the world’s top 100 brands have trusted over the years.
Aristotle said. “Quality is not an act, it is a habit”. We also have a Greek-like philosopher here at ExpandaBrand in the form of our CEO, who regularly says. “Only the rich can afford to buy cheap”.
So what does this mean?
Drive around town and the cheap branding definitely stands out like an sore thumb. Bent out of shape, fabric wrapped around the hardware, torn and even broken – leaving the customer to have to purchase new branding (if they’re in the financial position to do so).
You wouldn’t be at fault for thinking that the branding is old and has run its course which is why it looks worse for wear but in most cases, it’s only a couple of months old.
We’re not saying that we’re perfect as we do experience issues similar to these but it’s our efforts to ensure that these issues never happen again is what sets us apart.
Your branding says a lot about you and your brand. Think about it… 99% of the time, we as consumers interact with the brand itself before the product or service offered. Whether it’s through various media channels or branding, our initial engagement is on an emotional level.
Whether you’re a moms & pops store or the next global powerhouse, you’ve invested time and money into your brand. So don’t let your brand be let down by your branding. First impressions last, so Invest once instead of buying twice.