Posts

We don't do average!

For many years, the word quality held weight in people’s minds. Brands used the word freely and consumers believed it. That’s not necessarily the case today. Simply saying that your brand represents quality isn’t enough anymore. Today,…

Why is branding important?

Never underestimate the importance of branding for your business… Currently we are going through a whole rebranding of ExpandaBrand and we thought we should share our insight into why we find branding so important.   Many people perceive…