Never underestimate the importance of branding for your business. Currently we are going through a whole rebranding of ExpandaBrand and we thought we should share our insight into why we find branding so important.

Many people perceive it to be the pretty things like the logo and colours, but it is much more than that. You want your customer to think of your brand as an entire experience - everything from your logo, social media, website, all the way to their interaction with you and your staff. Basically, a brand is the way your customer perceives your company.

Here are our key takeaways that we found while looking into our rebranding for ExpandaBrand :

Remember to spend time on your brand, nurture it and allow it to grow.