ExpandaBrand, The Original Teardrop Banner
The Original Teardrop Banner
The world has been blessed with many legends, Don Bradman, Margaret Olley, Martin Luther King Jnr, Steve Jobs and The Beatles to name a few. In the signage world however, there has only ever been one legend – The Teardrop Banner. Now we know that legendary status is a bold claim, even with a patent to back it up. So why do we believe it has revolutionised the…
We don’t do average!
For many years, the word quality held weight in people's minds. Brands used the word freely and consumers believed it. That's not necessarily the case today. Simply saying that your brand represents quality isn't enough anymore. Today, you need to prove that claim by communicating quality in your branding or it falls on deaf ears.
At ExpandaBrand, we don't just say how great our branded…
Why is branding important?
Never underestimate the importance of branding for your business. Currently we are going through a whole rebranding of ExpandaBrand and we thought we should share our insight into why we find branding so important.
Many people perceive it to be the pretty things like the logo and colours, but it is much more than that. You want your customer to think of your brand as an entire experience -…