Category: Blog

Sustainability has become one of the biggest discussions points politically, in business, and around the dinner table in recent time, and with good cause. Regardless of the climate change naysayers, the facts of the effects of climate change on our environment globally can no longer be ignored. So, let's look at some facts. In a […]

In a galaxy not so far far away, a branding hero has emerged. Armed with the Ex-Star, their mission is to rid the planet of “Darth Vader-like” branding and bring back that WOW factor to events across the universe. ExpandaBrand aptly named Ex-Star, is the Obi-Wan Kenobi of our branding range. Designed to offer both […]

The Original Teardrop Banner The world has been blessed with many legends, Don Bradman, Margaret Olley, Martin Luther King Jnr, Steve Jobs and The Beatles to name a few. In the signage world however, there has only ever been one legend – The Teardrop Banner. Now we know that legendary status is a bold claim, […]

Custom Ball Targets that can be used to engage participants at your next event.

One of the advantages of using polyester to make our inflatable arches is that they are translucent. This means that with internal lighting they literally glow. the lighting is achieved using LED 'ropes'. We build in velcro hanging straps so that the LED 'rope' hangs in the cavity of the inflatable and does not touch […]

Please match as close as you can to an apple green. Our colour is similar to a dark navy, can you do that? We want our banner to be a sky blue. Our Artwork Department are asked questions like these everyday. The tricky thing is, that there is a lot more to colour management than […]

Branding from the ground up! Furniture & Furnishings At ExpandaBrand we produce branding from the ground up! Our latest range of products is a range of branded furniture and furnishings. The range includes branded ground rugs, custom printed cushions and branded bean bags. These are in addition to our already popular branded deck chairs, director's chairs […]

For many years, the word quality held weight in people's minds. Brands used the word freely and consumers believed it. That's not necessarily the case today. Simply saying that your brand represents quality isn't enough anymore. Today, you need to prove that claim by communicating quality in your branding or it falls on deaf ears. […]

Never underestimate the importance of branding for your business. Currently we are going through a whole rebranding of ExpandaBrand and we thought we should share our insight into why we find branding so important. Many people perceive it to be the pretty things like the logo and colours, but it is much more than that. […]

Unlike most others we use a polyester fabric for our inflatable range. As well as making them more cost effective they are also much lighter. This makes them easier to handle and less hazardous. The polyester is also translucent which means the can be internally lit like the Audi one below. Product page here . […]

We have recently had great success with this simple idea. Whilst most of our products focus on the vertical space this goes to the ground. These rugs come with a PVC underside to make them durable and they have reinforced eyelets on the corner so they can be pegged down. Available in any size you […]

Quality has been and always will be key for us at ExpandBrand. We take Research and Development seriously - merging the elements of value, ease of use, durability and aesthetics into the high quality products that 87 of the world's top 100 brands have trusted over the years. Aristotle said. "Quality is not an act, […]

When done well we know a brand activation can be effective. See our blog on this here. Our range of products are designed to help you get the most from your next brand activation. See how we helped the HIT Network with their national brand activation here. Below are some examples of our products in action […]

Just like you, your brand has a personality and now more than ever, social media has become an integral part of your brand's identity. Not only does it drive awareness but it's a great way to build trust and loyalty through engagement. There's no cookie-cutter approach to this. Every brand is different and so is […]

More and more event venues are insisting on a printed Marquee Engineering Certificate. We can provide this. Event venues across Australia now require that engineering certification be shown for Printed Marquees before they are allowed to be erected on site.